Retargeting to Generate Leads & How Does It Work?

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You probably spend a lot of energy and money to get traffic to your website. Hoping & praying that each visitor will have the best experience and opt-in as a lead or make a purchase.

…But there are still a lot of people that are leaving without taking any action! In fact, according to semrush, the average bounce rate is 49%?

Now, don’t get so down on yourself because not every website connects with the consumer on the first visit. Statistics show it takes 6-8 touches before someone purchases. Wouldn’t it be nice to be able to follow up with all those people that didn’t purchase… automatically?

This is where remarketing comes in, and it’s one of the most powerful ways to bring back your visitors!

What Is Retargeting?

Retargeting is a form of advertising that allows you to target & display advertising to people who have already visited pages of your website.

To best explain it, we put together a flow chart to show you the average user’s journey when using remarketing.

Once that visitor leaves, then we have a specific ad that reconnects with the users to bring them back to a dedicated landing page or our e-commerce store.

We do this to promote and keep them focused on taking action.

Benefits of Retargeting

There is an endless number of benefits to using retargeting in your marketing campaigns, but today I will be explaining three benefits that I feel are the most impactful.

Engaging With Past Visitors

Without remarketing, it is like you not following up with a lead that inquired about your service.

Would you allow that to happen?

So, why do it with your website traffic that you have worked so hard to get to let them bounce off and become a customer of one of your competitors?

Remarketing ads allow you to showcase your product or service 24/7 and nurture past visitors without you lifting a finger.

These are highly qualified customers since they’ve already seen your website, so we want to make sure we’re capturing people that weren’t convinced on the first visit!

Reduced CPC (Cost Per Click)

Here at Fuel Lead we managed hundreds of thousands of dollars for clients each month on Google Ads and Facebook Ads.

The biggest question we get is “How can we reduce our CPC?”

You wouldn’t want to pay more for a click than you have to right? But you still want qualified traffic coming through the door.

There are a number of ways to reduce CPC for your search campaigns but always remember it cost more to market to COLD Traffic.

Cold traffic is someone who doesn’t know you, your brand, and doesn’t trust you yet to become a lead or purchase.

Now with remarketing efforts, we’re marketing to people who are a bit warmer and know our brand. (They’ve already visited our website!)

Thus our CPC has the opportunity to dramatically drop.

How to Find the Best Lead Generation Company and Service For Your Business

Lead generation methodology is not created equally. Every service seems to have a unique twist on how they come up with leads. You should pick a company based on how you want to have your leads delivered.

Some organizations will simply provide you with a list of leads and contact information. Other services take the extra step by contacting those leads and setting appointments for you.

Competitive Price

Unfortunately, most lead generation services do not post their prices online. That’s because they offer a unique quote based on your custom needs.

So you might want to get a quote from at least a couple of your top considerations. The price needs to be reasonable and fit within your budget. Otherwise, the lead generation service could negatively impact your ROI.

Some companies offer flexible pricing options. You might only pay for qualified leads. Others will bill you on a monthly or contract basis per campaign.


A lead generation service can drastically improve your sales process. You’ll benefit from qualified leads, and your sales team can spend more time selling. Give us a call.

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